"Everything I do is somehow connected to the way I perceive things. There's always an underlying vision."
- Paula Scher
Welcome
to my Portfolio
Hello! I am Pavithra Baskaran (she/her). I believe that UX is more than just designing products that are easy to use. I'm drawn to the philosophy of UX because it's a way of thinking about the world that can be applied to everything we do, from designing products to living our lives.
B Cube app enables individuals to become their own mixologists and effortlessly create exceptional cocktails. The case study documents the design process of this app.
This project aimed to enhance Brandhackers' website user experience by expanding the design and functionality of the existing website beyond its home page.
The end-to-end design and development of Moving Cloud Travel Agency's website was a creative project aimed at crafting a digital gateway to the world of travel and adventure.
The website redesign project emerged from a comprehensive heuristic study of the existing platform coupled with invaluable insights gathered through a user survey.
